The Mydollarstore’s shelf is the final battleground for the consumer's dollar. If it's advertising that gets customers into the store, it's merchandising that gets them to select one product over another once they're there. In fact, recent data from our Point-of-Sale system and customer survey suggest that 70 percent of MyDollarstore’s shoppers make their purchase decision inside the store. For many marketers, this strengthens the case that in-store merchandising just might be more important than media advertising.

In-store merchandising is a term applied to any method for maximizing sales at the retail level by making a product stand out from competing products or simply stand out from the clutter of messages in the store environment. It applies to making sure that your product is displayed properly and in sufficient quantity, in its allotted space, with the appropriate merchandising materials, and without other products encroaching on your shelf space. In-store merchandising is also the last chance to present shoppers with information about a product's features, benefits, price, and positioning. Thus it has implications for packaging and the complete array of point-of-purchase (POP) materials, such as product displays, posters, banners, shelf-talkers, and danglers.

Additional Information:

• Merchandise Mix
• Layouts
• Merchandise Pictures
• Store Pictures
• Store Marketing

Documents:

• Purchasing Order Form
• Monthly Report Form
• Damage Claim Form